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Well-designed

Kolko, Jon

Well-designed : how to use empathy to create products people love - Boston: HBSP, 2014 - viii,234p.: ill.;hbk. 19 cm.

Includes bibliographical references and index

ISBN: 9781625274793

Subjects--Topical Terms:
Marketing research
New products
Product design
Consumer behavior

Dewey Class. No.: 658.5 KOL

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