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Permission marketing

Godin, Seth

Permission marketing : turning strangers into friends, and friends into customers - UK: Pocket book, 1999. - xxviii,228p.: pbk. 14 cm.

Includes bibliographical references and index.

ISBN: 9780743510127

Subjects--Topical Terms:
Relationship marketing
Direct marketing
Internet marketing
Sales promotion
Customer relations
Electronic commerce

Dewey Class. No.: 658.8 GOD

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