Kumar, Nirmalya <br/><br/>
Marketing as strategy   : understanding the CEO's agenda for driving growth and innovation 

 - Bombay:  HBP,  2004. 
 - xi,270p.:  hbk.  13 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781591392101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 KUM