Levitt, Theodore <br/><br/>
Marketing myopia 

 - Bombay:  HBP,  2008. 
 - 90p.:  pbk.  7 cm. 
<br/><br/><label>ISBN: </label>9781422126011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer relations<br/>Strategic planning<br/>Social media
<br/><br/><label>Dewey Class. No.: </label>658.8 LEV