Silverstein, Michael J <br/><br/>
The $10 trillion prize   : captivating the newly affluent in China and India 

 - Bombay:  HBS,  2012. 
 - ix,314p.:  ill.;hbk.  21 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781422187050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Affluent consumers<br/>Consumers<br/>Consumers--Attitudes
<br/><br/><label>Dewey Class. No.: </label>658.8409 SIL