Zaltman,Gerald <br/><br/>
Marketing metaphoria   : what deep metaphors reveal about the minds of consumers 

 - Bombay:  HBP,  2008. 
 - xi,230p.:  ill.;hbk.  12 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781422121153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Metaphor
<br/><br/><label>Dewey Class. No.: </label>658.8342 ZAL