Montague, Ty <br/><br/>
True story   : how to combine story and action to transform your business 

 - Bombay:  HBS,  2013. 
 - 224p.:  ill.;hbk.  13 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781422170687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Success in business<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.8 MON