Dyer, Davis <br/><br/>
Rising tide  : lessons from 165 years of brand building at procter & gamble 

 - Boston:  HBS,  2004 
 - x,467p.:  hbk.  22 cm. 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9781591391470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Procter & Gamble Company<br/>Soap trade<br/>United States<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>338.767 DYE