Lee, Bill <br/><br/>
The hidden wealth of customers   : realizing the untapped value of your most important asset 

 - Bombay:  HBS,  2012. 
 - 220p.;  ill.;hbk.  12 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781422172315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Customer loyalty<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.8342 LEE