Fenn, Jackie  <br/><br/>
Mastering the hype cycle  : how to choose the right innovation at the right time 

 - Bombay:  HBS,  2008. 
 - xviii,237p.:  ill.;hbk.  20 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781422121108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organizational change<br/>Technological innovations management
<br/><br/><label>Dewey Class. No.: </label>658.406 FEN