Gilmore, James H  <br/><br/>
Authenticity what consumers really want 

 - Bombay:  HBS,  2007. 
 - xiii,299p.:  hbk.  14 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781591391456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Consumer behavior<br/>Consumers' preferences
<br/><br/><label>Dewey Class. No.: </label>658.8343 GIL