Nunes,Paul <br/><br/>
Mass affluence  : 7 new rules of marketing to today's consumer/ 
Paul, Nunes 
 - Bombay:  HBS;  2004. 
 - 269p.:  6.46 x 1.03 x 9.48 inch. 
<br/><br/><label>ISBN: </label>9781591391968 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and Consumer Behaviour.
<br/><br/><label>Dewey Class. No.: </label>658.8 NUN