Gilmore, James   <br/><br/>
Markets of one  : creating customer-unique value through mass customization 

 - Bombay:  HBS,  1988. 
 - xxv,210p.:  ill.;hbk.  13 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781578512386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Relationship marketing<br/>Flexible manufacturing systems
<br/><br/><label>Dewey Class. No.: </label>670.427 GIL