Koehn, Nancy F <br/><br/>
Brand new   : how entrepreneurs earned consumers' trust from Wedgwood to Dell 

 - Bombay:  HBS,  2001. 
 - 469p.:  ill.;hbk.  20 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781578512218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Businesspeople<br/>Entrepreneurship
<br/><br/><label>Dewey Class. No.: </label>658.421 KOE