Malhotra, Naresh K. <br/><br/>
Marketing research  : an applied orientation 

 - 7th ed. 
 - Chennai:  Pearson,  2016 
 - xxx,968p.:  ill.;pbk.  26 cm. 
<br/><br/> Includes bibliographical references and indexes  
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Methodology<br/>Consumers--Research
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL