Kotler, Philip <br/><br/>
Marketing management 

 - 14th ed. 
 - Noida:  Pearson,  2013. 
 - xxv,600p.:  ill.;pbk.  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Consumer behavior<br/>Market surveys<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT