Schiffman, Leon g. <br/><br/>
Consumer behaviour 

 - 11th ed. 
 - Chennai:  Pearson,  2016. 
 - xxvii,508p.:  ill.;pbk.  21 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Marketing ethics<br/>Consumers research
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH