Keller, Kevin Lane <br/><br/>
Strategic brand management  : building, measuring, and managing brand equity 

 - 4th ed. 
 - Noida:  Pearson,  2015 
 - xxix,586p.:  ill.;pbk.  21 cm. 
<br/><br/> Includes indexes  
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827 KEL