Zeithaml, Valarie A <br/><br/>
Services marketing   : integrating customer focus across the firm 

 - 6th ed. 
 - Delhi:  McGraw Hill,  2016. 
 - xxix,711p.:  ill.;pbk.  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries marketing<br/>Customer services<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI