Kumar, S. Ramesh  <br/><br/>
Case studies in consumer behaviour 

 - New Delhi:  Pearson,  2013 
 - viii,270p.:  ill.;pbk.  23 cm. 
<br/><br/><label>ISBN: </label>9788131774489 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviuor 
<br/><br/><label>Dewey Class. No.: </label>658.8342 KUM