Everett, Lesley <br/><br/>
Corporate brand personality   : re-focus your organization's culture to build trust, respect and authenticity 

 - London:  Kogan Page,  2016. 
 - xii,192p.:  ill.;pbk.  10 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780749471378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate culture<br/>Branding<br/>Social responsibility of business<br/>Consumer behavior<br/>Corporate image
<br/><br/><label>Dewey Class. No.: </label>658.827 EVE