The definitive book of branding 

 - Delhi:  Sage,  2014. 
 - xx,408p.:  ill.;pbk.  19 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788132117735 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Economic aspects<br/>Globalization
<br/><br/><label>Dewey Class. No.: </label>658.827 KOM