Shefrin, Hersh Beyond greed and fear : understanding behavioral finance and the pshychology of investing - Canada: Oxford University Press, 2002 - xxxiv368p.: pbk. 16 cm. - Financial management association survey and synthesis series . Includes index ISBN: 9780195304213 Subjects--Topical Terms: Stock exchanges-Psychological aspectsFinance-Psychological aspectsInvestments-Psychological aspects Dewey Class. No.: 332.6019 SHE