Trout, Jack  <br/><br/>
Differentiate or die   : survival in our era of killer competition 

 - Chennai:  Westland ltd,  2000. 
 - 236p.:  ill.;pbk.  13 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471357643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Brand name products<br/>Marketing<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.8 TRO