Aaker, David A <br/><br/>
Brand leadership 

 - London:  Pocket,  2015. 
 - xii,350p.:  ill.;pbk.  14 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781847398352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Management<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.827 AAK