Rothenberg, Randall <br/><br/>
Where the suckers moon   : the life and death of an advertising campaign 

 - NewYork:  Vintage,  1994. 
 - 480p.:  pbk.  17 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780679740421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising automobiles<br/>Advertising agencies<br/>Advertising campaigns
<br/><br/><label>Dewey Class. No.: </label>659.1962 ROT