Millian Anday <br/><br/>
Don't mess with the logo   : the straight talker's bible of branding 

 - New Delhi:  Prentice hall,  2009. 
 - xi,217p.:  ill.;pbk.  12 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273714200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding <br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 EDG