Shank, Matthew D. <br/><br/>
Sports marketing   : a strategic perspective 

 - 5th ed. 
 - NewYork:  Routledge,  2015. 
 - xxii,668p.:  col ill.;pbk.  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138015968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports marketing<br/>Sports economic aspects
<br/><br/><label>Dewey Class. No.: </label>796.06 SHA