Case studies in marketing management 

 - India:  Pearson,  2011. 
 - viii,378p.:  ill.;pbk.  21 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131761397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 DAV