Winer, Russ <br/><br/>
Marketing management 

 - 4th ed. 
 - India:  Pearson,  2015 
 - 479p.:  ill.;pbk.  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332543140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing research<br/>Product design<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT