Malhotra, Naresh K. <br/><br/>
Essentials of marketing research   : a hands on  orientation 

 - Delhi:  Pearson,  2016. 
 - 407p.:  ill.;pbk.  15 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789332571198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research<br/>Methodology
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL