Verhoef, Peter C <br/><br/>
Creating value with big data analytics   : making smarter marketing decisions 

 - New York:  Routledge,  2015. 
 - xxii,315p.:  ill.pbk.  14 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138837973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data processing<br/>Big data<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 VER