Kapoor, Jagdeep, <br/><br/>
24 brand mantras   : finding a place in the minds and hearts of consumers 

 - 2nd ed. 
 -  SAGE PUBLICATIONS  2009 
 - ix,103p.:  pbk.  8 cm. 
<br/><br/><label>ISBN: </label>9788178299433 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.827 KAP