Sarin, Sharad <br/><br/>
Strategic brand management for B2B markets   : a road map for organizational transformation 

 - 2nd ed. 
 - India:  Sage,  2016. 
 - xxi,301p.:  ill.;pbk.  13 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789351505518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Branding<br/>Industrial marketing<br/>Brand name products management
<br/><br/><label>Dewey Class. No.: </label>658.827 SAR