Clow, Kenneth E.  <br/><br/>
Integrated advertising, promotion & marketing communications 

 - 6th ed. 
 - India:  Pearson,  2015. 
 - 455p.:  ill.;pbk.  21 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332518377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Sales promotion<br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO