Oguinn <br/><br/>
Advertising and integrated brand promotion 

 - 7th ed. 
 - India:  Cengage,  2019. 
 - xx,407p.:  ill.;pbk.  16 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>97889386668639 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>659.1 OGU