Lindstrom, Martin Buy ology : truth and lies about why we buy - New York: Doubleday Broadway, 2008. - xi,254p.: pbk. 14 cm. Includes index. ISBN: 9780385523899 Subjects--Topical Terms: NeuromarketingConsumer behaviorPsychological aspectsConsumers--Psychology Dewey Class. No.: 658.8342 LIN