Schiffman, Leon G <br/><br/>
Consumer behavior 

 - 12th ed. 
 - India:  Pearson,  2019. 
 - xxix,667p.:  col ill.;pbk.  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research<br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH