Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th ed. 
 - India:  Pearson,  2018. 
 - xxii,698p.:  col ill.;pbk.  21 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer relations<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT