Nargundkar, Rajendra <br/><br/>
Services marketing   : text & cases 

 - 3rd ed. 
 - New Delhi:  McGraw Hill,  2010. 
 - xix,469p.:  ill.;pbk.  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070682122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 NAR