Belch,George E <br/><br/>
Advertising and promotion  : an integrated marketing communication perspective 

 - 12th ed. 
 - Chennai:   McGraw-Hill,   2022 
 - xxxi, 712p.:  ill.;pbk.  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Communication in marketing <br/> Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL