Keegan Warren J. <br/><br/>
Global marketing management 

 - 8th ed. 
 - Noida:  Pearson,  2017. 
 - xxviii,476p.:  ill.;pbk.  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332584327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing environment<br/>Pricing decision
<br/><br/><label>Dewey Class. No.: </label>658.84 KEE