Bendle, Neil T <br/><br/>
Marketing metrics  : the manager's guide to measuring marketing performance 

 - 3rd ed. 
 - Noida:  Pearson,  2016. 
 - viii,439p.:  ill.;pbk.  22 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789322578050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Pricing strategies<br/>System of metrics
<br/><br/><label>Dewey Class. No.: </label>658.83 BEN