Kotler, Philip  <br/><br/>
Principles of marketing 

 - 19th ed. 
 - Noida:  Pearson,  2023. 
 - xxiv,736p.:  ill.;pbk.  27 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing <br/> Customer relations <br/> Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT