Ramaswamy, V.S  <br/><br/>
Marketing management  :Indian context global  perspective 

 - 6th ed. 
 - New Delhi :  Sage,  2018. 
 - xlix,798p.:  col. ill.;pbk.  27 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789352807383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Management<br/>Consumer behaviour<br/>Marketing environment<br/>Marketing planning in business<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM