Zeithaml, Valarie A <br/><br/>
Service marketing  : integrating customer focus across the firm 

 - 7th ed. 
 - Chennai:  McGraw- Hill,  2019 
 - xxxvi, 582p.:  ill.;pbk.  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Service industries marketing<br/> Customer services
<br/><br/><label>Dewey Class. No.: </label>658.8 ZEI