Lee, Kiefer <br/><br/>
Global marketing management 

 - 3rd ed. 
 - UK:  Oxford,  2012 
 - xxv,578p.:  ill.;pbk.  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199668724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Global communication<br/>Product and brand management
<br/><br/><label>Dewey Class. No.: </label>658.84 LEE