Gronroos, Christian <br/><br/>
Service management and marketing   : managing the service profit logic 

 - 4th ed. 
 - UK:  Wiley,  2015 
 - ix,522.:  ill,pbk.  24cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118921449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Service industries - marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 GRO