Heath, Chip <br/><br/>
Made to stick   : why some ideas survive and others come unstuck 

 - London:  Arroe Books,  2007 
 - x,323p.:  pbk.  17 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780099505693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Context effects (Psychology)<br/>Social psychology<br/> Memetics
<br/><br/><label>Dewey Class. No.: </label>302.13 HEA