John, C. Frederic <br/><br/>
Storytelling and market research   :a practical user guide  

 - New York:  Routledge,  2022. 
 - xi,186p.:  ill.;pbk.  20cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781032064857 
<br/><br/><label>LCCN: </label>2021023617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Business communication.<br/>Business presentations.<br/>Storytelling.
<br/><br/><label>Dewey Class. No.: </label>658.8 JOH